If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Salescopy is the most important part of your web site. If your copy’s effectiveness is maximized, you’ll see your profits soar even if your traffic doesn’t substantially increase.
Remember, your web site should be thought of as a commissioned salesperson. […]
Popularity: 91% [?]
The previous post covered four elements that are crucial to have “above the fold”. Now we’ll cover additional elements that help your site to be a success.
6. Testimonials and credibility
- Why/how are you qualified to help solve the problem- Show you are just like them- Tell a story about why you started the business, what […]
Popularity: 93% [?]
“Above the fold” is terminology taken from newspaper layouts. For a web page, the term relates to the part of the page that’s visible without scrolling. If you can’t grab a visitors attention within 5-7 seconds, they probably won’t hang around long enough to see anything else on the page.
Your most important page elements
1. […]
Popularity: 93% [?]
In this post I continue to share my notes from the Internet Marketing Center’s Internet Wealth-Building Bootcamp.
What is the purpose of your web site?
Is it sticky? In other words, do visitors stick around and read/interact? Do they come back?
Is it a sales funnel? Does it direct visitors through a process that leads to a sale […]
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1. Start with something you enjoy doing each day. Make a big list of:
Interests
Passions
Areas of expertise
Topics people always come to you for advice about
What you would enjoy learning about
2. Brainstorm “problem statements” — What problems do people have in those areas? Once you have a comprehensive list of problems…
3. Find out how people are […]
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The opening section of the Internet Wealth-Building Bootcamp introduced the four steps to online success:
Find an easy to reach, focused target market
Find a product or service the market wants
Develop a great sales process
Backend, backend, backend
They went on to describe each of these in detail, beginning with finding a niche market.
It’s important to understand what a […]
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I spent this past weekend at the Internet Marketing Center’s Internet Wealth-Building Bootcamp in New York City. Even though the seminar was largely a forum for IMC to sell products like Insider Secrets to Marketing Your Business on the Internet, they provided a whole lot of valuable information.
So much information, in fact, that my […]
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