Designing a Web Site that Converts Maximum Visitors into Lifetime Customers
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In this post I continue to share my notes from the Internet Marketing Center’s Internet Wealth-Building Bootcamp.
What is the purpose of your web site?
Is it sticky? In other words, do visitors stick around and read/interact? Do they come back?
Is it a sales funnel? Does it direct visitors through a process that leads to a sale or at least to request information?
When choosing a domain name, always choose a .com.
If your domain name is multiple words, try to register hyphenated and non-hyphenated versions. You can make the hyphenated one redirect to the non-hyphenated one. If your domain is more than three words, don’t hyphenate!
Make sure your site can accepts payments.
A merchant account is the most professional way to go, but it will add cost and complexity to your web site. You may want to start off using a PayPal business account.
Understand the mindset of the average user.
Most people are looking for free information. You have to convince them that whatever you are offering is worth paying for.
In 10 seconds or less, you have to answer, “What’s in it for me?”
Avoid these common mistakes:
- Distracting links that drive traffic away
- Too much color, too many fonts
- Not enough contrast between text and the background, using textured backgrounds behind text
- Too many graphics and images. Pictures often hurt sales!
- Unnecessary or cheesy use of Flash, video, audio
- Slow loading pages
- Hiding critical “call to action” links.
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