The Other Important Elements of a Successful Web Page

The previous post covered four elements that are crucial to have “above the fold”. Now we’ll cover additional elements that help your site to be a success.

6. Testimonials and credibility

- Why/how are you qualified to help solve the problem
- Show you are just like them
- Tell a story about why you started the business, what experience you have, and how your product or service came into being.
- Include testimonials with specific, measurable results (“John Smith made $37,000 in 6 months using our system”)

7. Simple and effective order page

- No links to other pages. Once someone makes a decision to order, don’t do anything that encourages them to abort the ordering process!
- Restate the main benefits
- Explain the order process clearly
- Try to get everything on one page. The more pages required to checkout, the more likely it is people will abandon the process.
- Don’t ask for more personal information than you need to fill the order.