Testing Your Salescopy

Writing salescopy is easy. Writing effective salescopy isn’t, even for professional writers. The only way to know if your copy is good is to test it, make changes, and test again. Testing takes time There’s no way around it. You shouldn’t expect to write your copy today for a campaign you want to launch next [...]

Posted Under: Internet Marketing Strategies
This post was written by Frank Louvis on February 26, 2008 Comments (0)

Anatomy of a Salesletter

The term “salesletter” covers more than just letters; it can be the copy on a web page, the script you use when telemarketing, or the presentation you make when meeting prospects. The basic elements include: USP – Your unique selling proposition – what makes you stand out from your competition. Headline and sub-headline – This [...]

Posted Under: Internet Marketing Strategies
This post was written by Frank Louvis on February 26, 2008 Comments (0)