Testing Your Salescopy

Writing salescopy is easy. Writing effective salescopy isn’t, even for professional writers. The only way to know if your copy is good is to test it, make changes, and test again.

Testing takes time

There’s no way around it. You shouldn’t expect to write your copy today for a campaign you want to launch next week. All copy should be tested, including the text you have on your web site — product descriptions, forms, offers, and even pricing.