Traffic Strategies for Stage 2 – The Rollout

This post was written by Frank Louvis on March 26, 2008
Posted Under: Internet Marketing Strategies

Getting in front of the big market

Ethical strategies for getting top search engine ranking:

  1. Choose your keywords – Use the most profitable keywords from your Stage 1 test.
  2. Optimize your page – You can only optimize for 3-5 keywords.
  3. Include your top 2 keywords in your <title> tag.
  4. Include your top keywords in your URL – Example: GetTheBestWebSite.com
  5. Use keywords in header tags – Use <h1> once with your #1 keyword, use <h2> 2-3 times on the page and use <h3> for every subheading.
  6. Use keywords in image alt tags.
  7. Keyword-rich navigation – Example: http://GetTheBestWebSite.com/search_engine_optimization.htm
  8. Format keywords/phrases so they stand out using bold and italics.
  9. Meta tags – they aren’t so important anymore, but the description is used by some search engines when results are returned. Put misspelled versions of keywords in the meta keywords tag.

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