Point of Sale Marketing – the digital way

This post was written by Frank Louvis on October 4, 2008
Posted Under: PoS/PoP Marketing

We recently learned about a point of sale advertising company that offered a solution so unique and appealing that we decided to get involved with them.

The basic concept is quite simple. If you own a business with qualifying demographics, they will install one or more video display systems and pay you $100 per month per zone… and it doesn’t cost you a cent.

But the real benefit from the system isn’t in that passive income, but rather in two key benefits the system brings.

Whenever possible, the advertising shown will include products you sell. This leads to impulse buying and increased sales. Secondly, the ads are mixed with entertaining programming, so customers perceive shorter wait times and are generally happier.

You can learn more by visiting www.InStoreAdvertisingDisplays.com.

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