For most business owners, one of the following statements is true: You run your business pretty much like your competitors. You run your business the same way you did when you first started. Humans are creatures of habit, and our habits are comfortable. At some intellectual level, all of us are aware of some things [...]
Because of the numerous factors involved in getting top 10 ranking, improving your position can take weeks. To speed up the process, we recommend using Google’s pay-per-click advertising program, Adwords. When you use Adwords, your site will show up in the “Sponsored Results” above or to the right of the regular results. When you use [...]
How many searches have you done on Google in the last three weeks? How many times did you look beyond the first page of results? If you’re like most web surfers, you answered “lots,” and “zero.” Most of us never look beyond the first page, and very few ever go beyond the third page. That [...]
We talk a lot about keywords and search terms. But how do you know what search terms you optimize your site for? In other words, what would prospective clients type into Google when looking for your products and services? If you are launching a brand new site, you can’t know… but you start by making [...]
Getting in front of the big market Ethical strategies for getting top search engine ranking: Choose your keywords – Use the most profitable keywords from your Stage 1 test. Optimize your page – You can only optimize for 3-5 keywords. Include your top 2 keywords in your <title> tag. Include your top keywords in your [...]
The importance of testing can’t be over-emphasized, and you want to test everything: your copy, forms, offer, and even price. For the purposes of this article, we’re going to talk about launching a new or revamped web site. Testing is just as important for direct mail, email, print or new media advertising, and sales presentations. [...]
Writing salescopy is easy. Writing effective salescopy isn’t, even for professional writers. The only way to know if your copy is good is to test it, make changes, and test again. Testing takes time There’s no way around it. You shouldn’t expect to write your copy today for a campaign you want to launch next [...]
The term “salesletter” covers more than just letters; it can be the copy on a web page, the script you use when telemarketing, or the presentation you make when meeting prospects. The basic elements include: USP – Your unique selling proposition – what makes you stand out from your competition. Headline and sub-headline – This [...]
Salescopy is the most important part of your web site. If your copy’s effectiveness is maximized, you’ll see your profits soar even if your traffic doesn’t substantially increase. Remember, your web site should be thought of as a commissioned salesperson. If a salesperson has a compelling message, sales will be through the roof. Unfortunately, most [...]
The previous post covered four elements that are crucial to have “above the fold”. Now we’ll cover additional elements that help your site to be a success. 6. Testimonials and credibility – Why/how are you qualified to help solve the problem – Show you are just like them – Tell a story about why you [...]
