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	<title>Web Development and Internet Marketing Strategies &#187; PoS/PoP Marketing</title>
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	<link>http://coastaltech.com/wpblog</link>
	<description>A web site that works for your customers is a web site that will grow your business. Learn how to optimize your site, generate traffic, and satisfy your customers like never before.</description>
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		<title>Smash &#8220;the box&#8221; once and for all</title>
		<link>http://coastaltech.com/wpblog/2009/02/smash-the-box-once-and-for-all/</link>
		<comments>http://coastaltech.com/wpblog/2009/02/smash-the-box-once-and-for-all/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 03:42:54 +0000</pubDate>
		<dc:creator>Frank Louvis</dc:creator>
				<category><![CDATA[Internet Marketing Strategies]]></category>
		<category><![CDATA[PoS/PoP Marketing]]></category>

		<guid isPermaLink="false">http://coastaltech.com/wpblog/?p=44</guid>
		<description><![CDATA[For most business owners, one of the following statements is true: You run your business pretty much like your competitors. You run your business the same way you did when you first started. Humans are creatures of habit, and our habits are comfortable. At some intellectual level, all of us are aware of some things [...]]]></description>
			<content:encoded><![CDATA[<p>For most business owners, one of the following statements is true:</p>
<ol>
<li>You run your business pretty much like your competitors.</li>
<li>You run your business the same way you did when you first started.</li>
</ol>
<p>Humans are creatures of habit, and our habits are comfortable. At some intellectual level, all of us are aware of some things we could to to improve our businesses&#8230; we may even try something new once in a while. The sad thing is that even if that new thing works, we usually wind up back in our old, comfortable ways.</p>
<p>The horribly overused cliche, &#8220;thinking outside the box&#8221;, isn&#8217;t about doing anything wild and crazy &#8212; it&#8217;s really about thinking outside of <em>our own</em> box &#8212; the overcoming limitations we put on <em>ourselves</em>.</p>
<p>In the past, you may have gotten away with doing things the same way for years at a time. But if your business is part of the majority that&#8217;s seen a drop in revenue over the last year, it&#8217;s obvious that you should consider some new strategies.</p>
<p>I am by no means suggesting that you thow out your processes and procedures that served you well in the past. Rather, we want to look at ways to build on what worked and create a new, higher baseline.</p>
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		<title>Point of Sale Marketing &#8211; the digital way</title>
		<link>http://coastaltech.com/wpblog/2008/10/point-of-sale-marketing-the-digital-way/</link>
		<comments>http://coastaltech.com/wpblog/2008/10/point-of-sale-marketing-the-digital-way/#comments</comments>
		<pubDate>Sun, 05 Oct 2008 03:49:57 +0000</pubDate>
		<dc:creator>Frank Louvis</dc:creator>
				<category><![CDATA[PoS/PoP Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[dcsi]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[payback systems]]></category>
		<category><![CDATA[PoP]]></category>
		<category><![CDATA[pop marketing]]></category>
		<category><![CDATA[PoS]]></category>
		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">http://coastaltech.com/wpblog/?p=27</guid>
		<description><![CDATA[We recently learned about a point of sale advertising company that offered a solution so unique and appealing that we decided to get involved with them. The basic concept is quite simple. If you own a business with qualifying demographics, they will install one or more video display systems and pay you $100 per month [...]]]></description>
			<content:encoded><![CDATA[<p>We recently learned about a point of sale advertising company that offered a solution so unique and appealing that we decided to get involved with them.</p>
<p>The basic concept is quite simple. If you own a business with qualifying demographics, they will install one or more video display systems and pay you $100 per month per zone&#8230; and it doesn&#8217;t cost you a cent.</p>
<p>But the real benefit from the system isn&#8217;t in that passive income, but rather in two key benefits the system brings.</p>
<p>Whenever possible, the advertising shown will include products you sell. This leads to impulse buying and increased sales. Secondly, the ads are mixed with entertaining programming, so customers perceive shorter wait times and are generally happier.</p>
<p>You can learn more by visiting <a href="http://www.instoreadvertisingdisplays.com">www.InStoreAdvertisingDisplays.com</a>.</p>
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