If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Getting in front of the big market
Ethical strategies for getting top search engine ranking:
Choose your keywords - Use the most profitable keywords from your Stage 1 test.
Optimize your page - You can only optimize for 3-5 keywords.
Include your […]
Popularity: 90% [?]
The importance of testing can’t be over-emphasized, and you want to test everything: your copy, forms, offer, and even price. For the purposes of this article, we’re going to talk about launching a new or revamped web site. Testing is just as important for direct mail, email, print or new media advertising, and sales presentations.
So, […]
Popularity: 96% [?]
The term “salesletter” covers more than just letters; it can be the copy on a web page, the script you use when telemarketing, or the presentation you make when meeting prospects.
The basic elements include:
USP - Your unique selling proposition - what makes you stand out from your competition.
Headline and sub-headline - This must catch the […]
Popularity: 95% [?]
Salescopy is the most important part of your web site. If your copy’s effectiveness is maximized, you’ll see your profits soar even if your traffic doesn’t substantially increase.
Remember, your web site should be thought of as a commissioned salesperson. If a salesperson has a compelling message, sales will be through the roof. Unfortunately, most web […]
Popularity: 91% [?]
The previous post covered four elements that are crucial to have “above the fold”. Now we’ll cover additional elements that help your site to be a success.
6. Testimonials and credibility
- Why/how are you qualified to help solve the problem- Show you are just like them- Tell a story about why you started the business, what […]
Popularity: 93% [?]
“Above the fold” is terminology taken from newspaper layouts. For a web page, the term relates to the part of the page that’s visible without scrolling. If you can’t grab a visitors attention within 5-7 seconds, they probably won’t hang around long enough to see anything else on the page.
Your most important page elements
1. […]
Popularity: 93% [?]
In this post I continue to share my notes from the Internet Marketing Center’s Internet Wealth-Building Bootcamp.
What is the purpose of your web site?
Is it sticky? In other words, do visitors stick around and read/interact? Do they come back?
Is it a sales funnel? Does it direct visitors through a process that leads to a sale […]
Popularity: 95% [?]
1. Start with something you enjoy doing each day. Make a big list of:
Interests
Passions
Areas of expertise
Topics people always come to you for advice about
What you would enjoy learning about
2. Brainstorm “problem statements” — What problems do people have in those areas? Once you have a comprehensive list of problems…
3. Find out how people are […]
Popularity: 92% [?]
The opening section of the Internet Wealth-Building Bootcamp introduced the four steps to online success:
Find an easy to reach, focused target market
Find a product or service the market wants
Develop a great sales process
Backend, backend, backend
They went on to describe each of these in detail, beginning with finding a niche market.
It’s important to understand what a […]
Popularity: 88% [?]
I spent this past weekend at the Internet Marketing Center’s Internet Wealth-Building Bootcamp in New York City. Even though the seminar was largely a forum for IMC to sell products like Insider Secrets to Marketing Your Business on the Internet, they provided a whole lot of valuable information.
So much information, in fact, that my […]
Popularity: 100% [?]